Friday, 29 January 2016

Media texts and genre conventions

Explain how far your understanding of the conventions of existing media influenced the way you created your own media products. Refer to a range of examples in your answer to show how this understanding developed over time

Post production essay

Describe a range of creative decisions that you made in the post - production and how these decisions made a difference to the final outcomes. Refer to a range of examples in your answer to show how these skills developed over time

Monday, 25 January 2016

Research and planning essay

Explain how your research and planning skills developed over time and how these decisions contributed to your media production outcomes. Refer to a range of examples in your answer.

For AS we had to create a film opening and then in A2 we had to create a music video. Both productions required us to research and plan to create the best production possible.

For both AS and A2 we had to make a story board, showing all the different types of shots we would get for each production. The first development from AS to A2 is the difference in the amount of shots. Our music video required a vast amount of shots as it is much more like an advert where you have to sell the band to the audience whilst keeping them interested. I feel we have developed here as we had to think of a lot more shots, applying the help we got from music video director, Jake Wynne, to enhance on our shots. In both AS and A2 we filmed over the story board and then uploaded them to YouTube. However in AS when we filmed it we also spoke over it. In A2 we filmed it then we did a voice over. This proved a lot easier to do as it wasn't rushed therefore it made it a lot easier for the viewer to understand what each shot was. Also the sound was a lot clearer as we went to the a recording studio in the music block to speak, making it a lot clearer to understand our voices, therefore showing development.

Another improvement I made from AS to A2 was the amount of research I did into each production. For AS we did a drama film whilst for A2 our genre was Indie. Being a film fanatic I was aware of what is needed in a drama film to make the audience be crazed about it. For example an enigma code is essential to make the audience question what is going on etc. Therefore I didn't do as much research into the genre. However where music is concerned I don't tend to listen to Indie. Therefore I didn't know much about it so I had to do a lot of research into it. I went onto YouTube and searched for Indie videos and noted down what I saw.

Thursday, 21 January 2016

Digital Technology essay

Digital technology turns media consumers into media producers. In your own experience, how was your creativity developed through using digital technology to complete your coursework productions?

Being a 17 year old I am a media consumer. When I joined 6th form I became a media producer as we took on the role of producing a film opening and music video in year 12 and 13.

Year 12 was a new environment for me as we were asked to make a film opening. However this wasn't the only thing required. At the start of the year we were required to make a Blogger account to track our journey from start to finish. The first thing that were required to put on our blogs were film openings and then analyse them. This meant that I learned how to embed the YouTube link and put it on my blog. This was the start of my creativity as it enabled the viewer to watch the video without having to go onto YouTube. The next task we had to do was an editing task where we had to edit bears dancing to a song of my choosing on Premier Pro. The first thing I learned when editing was how to import videos and music from pupil shared. We then had to experiment with Premier and match the bears with the music. I used cross dissolve on each footage so the shots faded into one another. This showed my creative side as I didn't want the shots to cut harshly from one to the other instead I wanted the viewer to see a soft gentle fade between footage. After we done this editing task we were then set to do a filming task called Juno. Juno taught me different ways of filming, allowing me to experiment with different shots, ranging from close ups to tracking shots. After this task we were set a prelim task at which we were told to make a documentary. We decided to make a war documentary at which we had to film and edit the entire piece. In the documentary we got a high shot, showing our creativity as we hadn't came across this type of shot at before. In the editing process I experimented with the music for the footage. I used expidential fade when the shots dipped from white to black to match the music to the pace of the shots. This proved creative as it made my editing seem seamless.

The next task we were set was the film opening. The first form of creativity for this task came when we were deciding on locations. We didn't want to limit ourselves to Chelmsford as it wasn't challenging enough for us. Therefore we decided to go to Canary Warf to film the majority if the film. This proved creative as it was a new experience for us all as we were allowed up into one of the offices. We used the SONY handy cam to record all of the footage and have done for all the other filming tasks. By this point I had developed my camera work skills, as I had experimented with it for over 3 months, allowing me to encounter all different types of shots ranging from long to close ups.

Now the filming was done, it was time to edit. This would be the third time I edited and proved to be my best. I was now aware of different effects and how to use them. For example I used the Opacity fade combined with a time laps when I combined the footage of Will in the pub and the office showing my development and creativity.

At the start of A2 I had to recreate the music video for 'Teenage Dirtbag'. This task was similar to the Juno task however it required a lot more effects. One of the new things I discovered was the green screen. In the teenage dirtbag video there are shots of the band drumming with tones of people behind them, this wasn't possible to recreate. Therefore I used my creativity and performed in front of a green screen to which I put kids jumping in the background. The next task we were assigned was 'Banana Phone'. This task meant we had to capture a range of shots. This task developed my filming as we had to get new form of shots that we hadn't come up against at AS. For example one shot was a 'Screen within a screen' which required me to film the screen of one camera on another.

The next thing we had to do was create the music video. As a music video requires a lot more shots than a film opening I had to be more creative in my thought process. One big development from AS to A2 was that we combined the type of shots together. For example in the music video we combined a high shot and a tracking shot when James was lying in the bath full of blood, enhancing on my creativity as I thought about different types of shots. Another way in which we developed was by the use a Go Pro. This enabled me to be extremely creative as the Go Pro was able to take shots of underwater footage, which is something that we didn't get at AS.

After we filmed it was time to edit. The editing process was much more in depth than it was at AS as we relied on a lot of the effects to make the video special. A lot of the we used looked better in reverse, such as the smashing of the wine bottle as you could see each piece of glass come back together and also the other revers shot that worked well in slow motion was the footage of water being throw over my face. Another effect that I used when editing to create a distorting effect on the audience was a blurred effect over James in the swimming pool. Showing my development as not only am I experimenting with effects, I am thinking about the effect on the audience.

Monday, 18 January 2016

Exam Breakdown


Exam Breakdown
Section A - 1A
  • 1A - Write about both productions - AS and A2 
  • What you have learned from AS to A2
  • Example questions:
  • Forms and conventions
  • Post production - editing, technology use
  • Digital technology 
  • Creativity
Section A - 1B
  • Select either AS production OR A2 production and talk about:
  • Genre - A2
  • Narrative -AS
  • Representation - AS
  • Audience - A2
  • Media Language - A2
Question 2
  • British Youth - past intro
  • Present - bulk of the essay
  • Future - your own perception on how youth will be represented in the future 
  • Examples from the last three media - film,TV, newspapers, and internet 
  • Include theories, studies and your own reflection, analysis and application of these