Analyse one of your coursework productions in relations to the concept of audience
Our A2 production required us to make a music video. Our target audience for this production was aimed at 16 to 25 year old male and females. The reason behind this because Indie is a genre that has only been around for 20 years so it attracts people in their young teens and mid 20's therefore it allows them to relate to the artists as they are of similar age. The reason it relates both male and female is because you have stars from both genres like 'The XX' for males and Lorde for females. We would target the A B's and C1's as Indie attracts arty, outgoing people who usually work as teachers or students, as well as young people who just got jobs in the city. In order to research what sort of things Indie people like in a music video, we created a survey monkey which asked what type of music video do you like best and the options were conceptual, narrative or performance. The majority of the feedback we got said showed that the favorites were conceptual and performance. Therefore we based our video around this style. However this feedback may be influenced by the Hypodermic needle theory as the audience may be influenced by media products so the may just be saying what they see in other Indie videos, so its not a personal view.
The camera shots were vital in engaging our audience so we therefore made sure that we covered all ranges of shots so we didn't lose the attention of the viewer. We made sure we followed Andrew Goodwin's theory that close ups are important to help the audience appreciate the the 'star persona' of the lead singer. Therefore our music video is filled with close ups of our lead singer, who is James, which enables the audience to distinguish the lead role. We also have a shot where the 3 of the band members are dressed only in their boxers. This is opposite to Laura Mulvey's 'male gaze' theory and is instead a 'female gaze' theory, helping attract the female audience to watch our video. To match the Indie image, we repeat quite a lot of the same shots, for example the performance shots of the band performing in the river. This sends a message across to the audience of life being repetitive as Indie bands usually hide messages in either their lyrics or their videos.
Editing was the next vital part to attract our audience. One of the main things I did was listen to Andrew Goodwin's theory of 'Thought beats'. This meant that you can see the sound. I accomplished this by cutting each shot on the beat of the music. This attracts the audience as it is aesthetically pleasing to witness. It also enables each shot to be of similar length as the beat initiates when the shot changes. Another thing I did whilst editing was slow the shots down and add reverse shots where possible. This is because the song 'Falling For You' is a very slow paced song about love and therefore I felt it was appealing to match the pace of the shots to the pace of the music. Love is a thing that builds up over time and so the slow pace of the images match well with the ever growing idea of love. I also used cross dissolves to integrate shots together to make it much more pleasing for the viewer to see rather than witnessing sharp cuts as not every shot cuts to the beat of the song.
Finally the mise en scene helped us attract our Indie audience as we made it interesting whilst including many enigma codes. Each band member was dressed in a boiler suit, coming in three different colours - red, white and blue. This appealed to our English Indie audience as it shows that we are an up and coming British Indie band, whilst our performance element is set in a river, matching the indie image of being filled with nature and naturalism. We made sure that the bands musical props were shown in the video to portray the element of being a band rather that produce our own music, rather than giving the image of being purely vocalists.
The camera shots were vital in engaging our audience so we therefore made sure that we covered all ranges of shots so we didn't lose the attention of the viewer. We made sure we followed Andrew Goodwin's theory that close ups are important to help the audience appreciate the the 'star persona' of the lead singer. Therefore our music video is filled with close ups of our lead singer, who is James, which enables the audience to distinguish the lead role. We also have a shot where the 3 of the band members are dressed only in their boxers. This is opposite to Laura Mulvey's 'male gaze' theory and is instead a 'female gaze' theory, helping attract the female audience to watch our video. To match the Indie image, we repeat quite a lot of the same shots, for example the performance shots of the band performing in the river. This sends a message across to the audience of life being repetitive as Indie bands usually hide messages in either their lyrics or their videos.
Editing was the next vital part to attract our audience. One of the main things I did was listen to Andrew Goodwin's theory of 'Thought beats'. This meant that you can see the sound. I accomplished this by cutting each shot on the beat of the music. This attracts the audience as it is aesthetically pleasing to witness. It also enables each shot to be of similar length as the beat initiates when the shot changes. Another thing I did whilst editing was slow the shots down and add reverse shots where possible. This is because the song 'Falling For You' is a very slow paced song about love and therefore I felt it was appealing to match the pace of the shots to the pace of the music. Love is a thing that builds up over time and so the slow pace of the images match well with the ever growing idea of love. I also used cross dissolves to integrate shots together to make it much more pleasing for the viewer to see rather than witnessing sharp cuts as not every shot cuts to the beat of the song.
Finally the mise en scene helped us attract our Indie audience as we made it interesting whilst including many enigma codes. Each band member was dressed in a boiler suit, coming in three different colours - red, white and blue. This appealed to our English Indie audience as it shows that we are an up and coming British Indie band, whilst our performance element is set in a river, matching the indie image of being filled with nature and naturalism. We made sure that the bands musical props were shown in the video to portray the element of being a band rather that produce our own music, rather than giving the image of being purely vocalists.
P1 - only 20 years?! what media texts did you look at to try and attract a similar audience? Specifically what did the audience ask to see in the videos?
ReplyDeleteP2 - what is the audience expecting from your indie genre? what were your influences for uses and grats? So do you want the fans to fancy the band or is it about the music also? What are the video's messages. Remember it's their first taste of the band how do you want to come across to your audience through camera shots?
P3 - lyrics and music need to be described, pace is crucial, which shots would most please the audience? Sell your video to prove that it would please the target audience. A lot more specific about shots from the video needed throughout.
Last paragraph much better, what was your audience feedback?
15/25